The Market and Opportunity

This is an excellent time to acquire a Genesis Asset Finance franchise. The costs of obtaining asset finance business (in common with the majority of other types of finance business), has resulted in the average “size” of such transactions increasing year-on-year for the main High Street Lenders

This has resulted in the needs of the asset finance needs of the Small Business Sector being met (increasingly) from the private sector, such as ourselves. We are a specialist in arranging finance at this level we can put together flexible packages quickly and professionally.

According Barry Gardiner DTI minister in December 2005 there are now 4.3million small businesses in the UK – half a million more than 7 years ago. Virtually all of these businesses utilise assets of some description – from telephones and computers to plant and machinery.

Many businesses prefer not (or more likely are unable) to buy these assets outright – as paying cash for them can be a real drain on their resources and they do not want to utilise their ‘working capital’ facility (usually an overdraft from the bank) to fund the purchase of these ‘medium term’ assets.

Hire Purchase and Leasing has become the normal method of financing asset purchases.

Business Targets

As a Genesis Asset Finance Franchisee you would be able to provide a variety of leasing and hire-purchase products to the following:

1. Sole Traders
   
2. Partnerships
   
3. Limited Companies
   

These can include:

1. Established businesses
   
2. Start Up businesses
   
3. Those with (marginally) impaired credit history
   
4. Those where finance cannot be met by the ‘High Street’ banking sector.
   

Preferred Asset Types:

1. Office equipment (new)
   
2. I.T. Hardware/ Software (new)
   
3. Industrial/ Manufacturing Equipment
   
4. In fact all types of business asset – apart from property.
   

Deal Size

The target deal size is between £1,000 and £25,000. This ensures that we are not competing head on with the ‘high street’ lenders.

The average deal size will be in the order of £5,000 with the vast majority of deals undertaken within the £1,000 to £10,000 range.

Business Introducers

We will provide you with a very focused marketing approach.

It is vital that you spend your time developing relationships with the ‘key’ individuals and organizations in your area. These will be people that will be a valuable source of regular business introductions for you.

We will help you identify these individuals and organizations – and show you how to develop long term relationships with them. This avoids wasting your time talking to the ‘wrong’ people.

It is also a key step in providing you with ‘repeat business’ and renewal income. As we said earlier this aspect of the business requires a significant investment from you in time and effort the ‘smarter’ you work the more income you will earn.