Why Choose A Genesis Asset Finance Franchise?

Below we have highlighted nine of the main benefits of being a Genesis Asset Finance franchisee which should help you answer the above question.

(1) High Income Potential in an Exclusive Area

As a Genesis Asset Finance Franchisee you will have the opportunity to earn a high income limited only by your own efforts, support and experience of an established business behind you. We have over 9 years experience, which has been refined into a packaged Franchise incorporating those “opportunities” to develop and exploit and those “perceived opportunities” to avoid…….this forms the basis on which every franchise operates. Demand for a wide range of asset finance packages is very high and franchisees will have an exclusive Postal Area to develop their business relationships.

As a Genesis Asset Finance Franchisee you would be able to provide a variety of leasing and hire-purchase products to the following:

1. Sole Traders
   
2. Partnerships
   
3. Limited Companies
   

These can include:

1. Established businesses
   
2. Start Up businesses
   
3. Those with (marginally) impaired credit history
   
4. Those where finance cannot be met by the ‘High Street’ banking sector.
   

Preferred Asset Types:

1. Office equipment (new)
   
2. I.T. Hardware/ Software (new)
   
3. Industrial/ Manufacturing Equipment
   
4. In fact all types of business asset – apart from property.
   

The earning potential for a Genesis Asset Finance franchisee can be seen in the Earning Potential section of this prospectus.

(2) Postal Area

Each franchisee is given an exclusive Postal Area to work within…..usually centred around a commercial/industrial town This means that only you can operate and market within your chosen area. We will ensure that each Postal Area will have sufficient business customers for you to make your target earnings.

The size of your area means that you have the opportunity to build a sizeable business over the coming years without being restricted by a small territory which would hold you back.

(3) Low Overheads

Each franchise is designed so that this can be operated from home initially (for this is how we started out in December 1996!) with the main equipment requirements being a computer, printer, fax, mobile phone, telephone, and internet access. As your business grows you will then have the option to continue working from home or moving into business premises.

(4) Renewal Income

As mentioned previously, one of the great benefits of this franchise is renewal income. Excellent customer loyalty means many clients automatically contact you when they are looking to acquire additional business assets……but this type of benefit can ONLY be created by a significant investment by YOU in hard work, effort, application and dedication to the principles & characteristics which have been outlined already i.e. Business Ethics; Professionalism; Attention to Detail; Creative Thinking. Utilizing these attributes will enable YOU to build up a tremendous client base from which additional income can be derived (for little effort)……. in addition to the income gained from the new clients that are brought on board.

(5) Credibility and Use of Company Brand

As part of the Franchise Agreement you get to use the Genesis Asset Finance systems, processes, name, logo, website, history and stationary. This gives you credibility and confidence to go out into the market place and get off to a good start. It also enhances your position in the mind of potential clients that they are dealing with an established and reputable company.

(6) No Ongoing Royalties or Monthly Fees

After the initial upfront payment there are no ongoing royalties or monthly fees to pay. There is simply an administration charge on each deal that is written, to cover all the paperwork, underwriting, offer letter preparation and administration work involved. WE see YOUR role as that of maximising sales, leaving us to ensure all the underlying paperwork is complete.

This is a real benefit for all franchisees in that you don’t have to spend time sorting out paperwork or employing people to do it for you. Your best time is spent generating leads and closing deals. Whilst it is a simplistic way of viewing the Franchise Potential, it is nevertheless proven that “…The more people you see/contact, the more opportunities you have; the more opportunities you have, the more business you win; the more business you win, the greater your overall income…”

(7) Training and Ongoing Support

Previous experience in asset finance is not required as comprehensive training and support will be given to franchisees which combine on the job and office based technical training. Ongoing support and assistance is continually available to franchisees as part of the franchise offering. See the Training Section of this prospectus for more details.

Jeremy will visit you regularly to ensure that you have all the necessary tools and training to make your business a success.

(8) Lead Generation and Marketing Assistance

Genesis Asset Finance has a very focussed approach to lead generation – they operate in specific niches and target specific lead generators within your area. This is arguably the most important part for any franchisee in order to maximise their earning potential.

The three key areas which cover this in your training and Operations Manual are the Client Experience, Telephone Scripts and Maximising Earnings which covers target markets, sales activity, lead generation tools and techniques, lead conversion and income in each deal for YOU.

(9) Assistance with Raising Finance

Finance Packages is available for prospective franchisees if required. A Business Plan template has been developed which is then amended to suit your particular circumstances. This can then be shown to any high street bank or lender either by yourself or with our assistance. This approach helps secure the lowest finance rates available.